Wednesday, 06 February 2019 12:33

When you read LinkedIn profiles what information pops out at you - good or bad?

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My immediate response is to view their photo and their number of connections.

When I’m looking at their photo, I’m looking to see if it is professionally done. I don’t care if they aren’t photogenic, just that they have taken the time to upload a professional photo. If they can’t do so, I would wonder about their professionalism.

For the most part, I don’t accept invitations to connect from someone who hasn’t taken the time to upload their professional photo, or any photo for that matter.

As for number of connections… I frequently get invitations from 3rd degree connections with less than 10 connections, from various parts of the world asking me to connect. I can only surmise that Linkedin is providing them with possible people to connect with. I can’t see how they would even see my name otherwise.

I don’t connect with LIONs (Linkedin Open Networkers.) I don’t believe they provide any value to me and I don’t want to be part of their bragging rights. In my opinion, with Linkedin, more isn’t necessarily better.

Next, I look at what they have uploaded for their profile. As I am an author, writing about business networking, professional self-promotion and job-searching, among other topics, I look to see if they have written good promotional copy about themselves.

I look to see if it is written in 1st person or 3rd person. I look at their grammar and their literacy. I look for errors in their promotional copy that deters from their purpose. Example: a business consultant saying how they are the consummate details person, yet having several grammatical errors in their content. So much for being a details person. Worse yet, when I contacted them to point out the problem… no response. I’m not sure they provide value to me as a contact if they don’t walk their talk.

I tend to be more analytical than the average person and had created an assessment tool I was using in my business to help professionals develop their Linkedin profiles.


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