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Thursday, 28 May 2020 11:12

What are some hacks I can do on LinkedIn to look better to other connections and recruiters?

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Not so sure about hacks, but here’s some sage advice.

The question is rather challenging in that you’re asking how to appeal to two different groups. If your main purpose is to appeal to recruiters, in that you are currently in job searching mode, your promotional copy needs to target them. Your promotional copy needs to be crafted so it attracts recruiters, lets them know you are looking for work and what you have to offer.

I’m a firm believer your LinkedIn profile needs to resonate with your resume. Having said that, your LinkedIn profile content is not word for word what is written on your resume.

Your LinkedIn profile allows you to expand upon items you mentioned in your resume. Here you can provide examples and testimonials of your previous work experience.

In writing your promotional copy you need to decide whether to write in the first person or the 3rd person. And then be consistent throughout your profile.

Creating your profile to appeal to other connections is a different matter. Instead of writing how wonderful you are in the case of appealing to a recruiter, when appealing to a connection or for a future connection, you’re letting them know what you have to offer and how you could possibly serve them.

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Rae Stonehouse

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