Tuesday, 20 December 2016 00:30

How should you introduce yourself in a way that'll make people care who you are?

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I’m going to start off in a negative fashion. I don’t think it is important that you spend your time on ways to introduce yourself to people so that they care. You can’t force them to do so.

I believe its far more important to introduce yourself in a manner that piques the other person’s curiosity, so that they want to learn more about you.

People will only care who you are when they feel that you are not a threat to them or they find that they share common interests with you.

This is where crafting a good elevator pitch comes in. I also believe that you should have multiple elevator pitches practiced so that you can use an appropriate one at any given time.

Here is an excerpt from my book Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!


Developing Your Elevator Pitch:

You need to develop your elevator pitch like you would a formal presentation. Just because you are introducing yourself conversationally in a 1 to 1 or a small group doesn’t mean that you should wing it.

Preparation is the key to your success. Remember that you should be prepared for different lengths of elevator rides and different situations.

Follow these steps to develop your unique pitch.

Describe yourself as a solution to a problem:

The most important part of your elevator pitch is your opening sentence. You need to grab your audience’s attention by telling what is unique about what you do.

In that very first sentence you need to say your name, your business’ name and describe yourself as a solution to the problems that your clients, customers or business associates face. Listeners don’t usually care about your job title as much as what you can do for them.

When creating the first line of your elevator pitch, put yourself in the audience’s shoes and answer the age old question “What’s in it for me?”

A superior elevator pitch increases your heart rate. It speaks to who you really are and what excites you about your business. If you don’t get excited about it, who will?

Your pitch needs to address the five Ws.

The first step is to develop answers to the following questions:

  1. What does your business do? (For example, begin your answer with “We provide.”)
  2. Whom does your business do it for? (For example, begin your answer with “For small and midsized healthcare providers.”)
  3. Why do they care? Or, What’s in it for them? (For example, include in your answer “so that they can …,” “who can no longer afford …,” or “who are tired of ...”)
  4. Why is your business different? (For example, begin your answer with “As opposed to …” or “Unlike...”)
  5. What is your business? (For example, begin your answer with “My business is an insurance against ...”)

Don’t forget to include your USP, your hook. It is a good way to close off your elevator pitch. For example, using my business … Mr. Emcee Your Okanagan Event Planner of Choice. From start to finish … we do it all!


You may not be in business, however the elevator pitch idea is still a good one to facilitate introducing yourself to someone new.

Thanks for your question.


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