Friday, 19 May 2017 01:32

Should you smile on your LinkedIn profile?

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To start with, I’m going to assume that you are referring to your Linkedin profile photo.

Smiling is usually good. However, there is a degree of smiling that seems to be generally acceptable.

People do judge a book by its cover as the saying goes. They will make a snap judgement on you based on your headshot photo.

You want to appear to be professional. People usually respond favorably when they see someone smiling. It helps them to warm up to the individual. Smiling seems to help build credibility, at least when they are speaking to a group.

I am lead to believe from a Russian colleague that if a fellow Russian was smiling, the automatic response would be “I wonder what they are hiding?”

While smiling would seem appropriate, what about a picture where the individual is laughing? Perhaps if you were in the entertainment industry, it might be appropriate. Not so much I would expect for a Funeral Director or maybe even a Banker.

In a less literal perspective of smiling, I believe that our promotional content should be written from a smiling perspective. I have read copy and have said to myself “This person must have been angry when they wrote it.”

So I say, have fun with your Linkedin profile and let your smile shine through your headshot photo and your promotional copy.

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